Hulahan returns to Birmingham Fashion Week with “Rapture,” a bold new statement in sustainable fashion. Following an acclaimed debut in 2024, the label will present its latest collection through both live model showcases beginning September 25 and a full runway show on September 28 at 6 PM. “Rapture” fuses elegance with innovation, transforming recycled army blankets and repurposed utilitarian textiles into sculptural, zero-waste garments that achieve a striking balance of strength and fluidity. With references to the glamour of Studio 54 and the refinement of Yves Saint Laurent, the collection embodies Hulahan’s signature approach: design that is both timeless and responsible, where 99.5% of the fabric is used to create beauty without compromise.
Yet “Rapture” is more than a collection—it is a deeply personal narrative. Inspired by themes of resilience, empowerment, and transformation, the pieces reflect the designer’s own journey through perimenopause and ADHD, translating challenges into creative energy and authenticity. This ethos extends beyond the garments themselves: Hulahan is committed to mentoring emerging designers at Birmingham Fashion Week, ensuring sustainability is woven not only into the clothes but into the future of fashion. Following the showcase, “Rapture” will be available for purchase from September 28 through Hulahan’s website and social platforms, offering one-of-a-kind and custom-fit designs that invite wearers to embrace both confidence and conscience.